I don't know about you but wedding season is in FULL SWING over here and I have a bunch of new content pilling up on my computer. It got me thinking that I need to start submitting my work to get featured and you might be doing the same thing too.
You might be reading this and think, are blogs, magazines, and media outlets are still relevant?
The answer is Yes! They most certainly are. They are important in marketing your business to get in front of new clients, social proof, and brand alignment but if nothing else, for the wonderful SEO they provide to you and your vendors.
I wanted to share my top 5 tips for creating a strong wedding submission so that the next time you create yours, you've got a bit of a head start.
I hope it’s helpful but if you have any questions, leave a comment below and let us know!
5 Tips for Creating Wedding Submissions
No. 1 - A Color Story - Ask your client or wedding planner in advance what the color and theme of the wedding are going to be. You can then put in the work beforehand to make sure your backgrounds for the couple's details will work with the complete color story of the day. Editors LOVE this because they can tell a succinct story from start to finish.
No. 2 - Research the Publication - The best way to ensure your wedding is a good match for the media outlet (blog/magazine) is to do your research. Make sure your photography style matches what the publication already shares with its audience.
No. 3- Pre-Style the Invitations - By taking the time to ask for the full invitation suite in advance, you will have plenty of time to figure out the styling of the paper before the actual day. You guys, PAPER TAKES TIME, and rushing on a wedding day is not the time to figure it out or just "wing it". By doing the homework beforehand, you can take the time to style the couple's wedding invitations, take a photo with your phone of the winning layouts, and then QUICKLY recreate it the day of the wedding for photos. You can always adjust the styling based on what elements you end up using, but remember, less is more. Don't overcrowd the paper with stuff that doesn't make sense or isn't even the couples.
No. 4 - Tell A Story from Start to Finish - When you are selecting your photos to submit, here is a good rule of thumb - 25% of the couple, 75% of the details including flat lays, table settings, venues, and environmental shots. They want to see it from start to finish to tell their audience a complete story. And don't forget DANCING & RECEPTION photos too!
No. 5 - Size Your Submission - Make sure to export your images with the correct size requirements for each publication because everyone is different. No two publications are the same.
I hope that is helpful but if you don't want to do it alone, I can help! I offer wedding curation services for wedding photographers. Click here to find out more about how we can work together.
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