I know you’ve probably heard this before but it’s so important to submit your wedding photography to submissions year after year. There are so many incredible benefits of submitting your work and having it featured in your top wedding publication.
Sure, the landscape of publications has changed but it’s not dead. Well, not yet. There are still several online and print editorials that are constantly looking for new and exciting work to feature. So, what if I told you that there's a way to amplify the impact of your artistry beyond the confines of your client’s wedding album or your portfolio? That's where the power of submitting your work to publications comes into play.
Here are some of my favorite reasons why you should submit your wedding photography:
Visibility and Exposure: Publications provide a platform for your work to be seen by a broader audience. Whether it's a local magazine, a niche wedding blog, or a prestigious online publication, each feature extends your reach and exposes your talent to potential clients who might not have discovered you otherwise. We all know that Instagram only shows a fraction of your audience your photos and reels so if you have multiple sources sharing your work, who all have a larger reach than you do, it’s an incredible way to boost your social awareness about your wedding photography business.
Social Proof and Credibility: Having your work published adds a layer of social proof and credibility to your craft. It signifies that your work meets certain standards of excellence and is worthy of recognition and that “as seen” button on your website or tag in your email signature. It shows potential new clients that you are trustworthy and that they can begin to trust you.
Inspiration and Innovation: Exposure to diverse wedding styles and trends through publications can inspire your creativity and push you to innovate. Seeing how other photographers approach their craft, the unique venues they capture, and the creative concepts they execute can spark new ideas and techniques that you can incorporate into your own work.
Networking Opportunities: This is a huge door opener!! Collaborating with publications can open doors to valuable networking opportunities within the wedding industry. Building relationships with editors, fellow photographers, vendors, and other professionals can lead to referrals, partnerships, and future opportunities for growth and collaboration.
SEO Benefits: Nothing better than some fresh “Google Juice”. Being featured on top-level publications can boost your website's search engine optimization (SEO) by generating backlinks and increasing your online visibility. When your work is showcased on high-authority websites, it not only drives traffic to your site but also enhances its credibility in the eyes of search engines. Some of these top publications have SEO teams to ensure they are coming up on the first page of Google, so why not be part of that as well? This might be one of my favorite benefits.
Submitting your wedding photography to publications is more than just a marketing strategy; it's a means of elevating your craft, expanding your reach, and leaving a lasting imprint in the hearts of those who come across your work.
I know it can be overwhelming to submit weddings on your own and we offer several services at all different price points to help wedding photographers and wedding planners just like you. I could talk about this forever but instead, I hope this list of the benefits of submitting your work inspires you to jump in and get started today!
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